5 Best Social Sites and How to Use Them
The business owners of today are having a hard time keeping up with all the new social media that is available to them. Most of them are familiar with Facebook, some of them use Twitter, but there are quite a few other social media sites that many business owners have not taken advantage of. Here is a list of the top 10 social sites and some ways they can be used in business.
#1 Facebook
Most businesses that use Facebook have set up a business page. What they might not know is that a personal page will give them more options within Facebook, i.e. Who they can contact, what can be posted, who can post on their page just to name a few. Facebook is one of the best networking tools when a client can view the other people that are connected to that page or business.
#2 LinkedIn
This is a professional website that was designed to help people expand their network for a job search or other find out information about an interviewer or client. Unlike Facebook, LinkedIn is has a business first philosophy. Businesses can benefit by using LinkedIn to increase their visibility and to connect with others. A great tool that LinkedIn takes advantage of is “keywords.” Their database is searchable by keywords which can make it even easier for customers to network.
#3 Twitter
A business has 140 characters to state what they want to say to the public. Businesses could use Twitter as a way to let their customers ask questions and they would respond. Some businesses use Twitter for sales announcements, giving extra discounts to their followers. A great tool that Twitter uses is Who Should I Follow, which gives users an idea of other people, or businesses that also follow the original person or business.
#4 MySpace
This is very similar to Facebook, although there are many more options in formatting the pages. Businesses can add their own unique theme to their page. MySpace is most popular with younger, more web-savvy merchants or entertainers who appreciate the visual aspect of MySpace.
#5 Blogs (WordPress or Blogger)
Full length blogs are a way that businesses can effectively use keywords to give commentaries or show features. There is no length that a post has to be or cannot be on a blog, which is advantageous for a business. Tumblr is becoming one of the premier sites that business, especially creative agencies, use as a blog and also to show the visual side of their business. These types of blogs can help to establish credibility within the marketplace.
So, there are 5 top social media sites that your business can start to take advantage of, if you haven’t already. The sites listed can increase your customer base and your visibility in the market if used in the correctly. With each of these websites, there should be both long- and short-term goal in regards to what needs to be accomplished so that your business can succeed. Your business should know what the end result should be, and keep that in mind so that your endeavor will be both profitable and successful. A comprehensive list of more networking sites can be found at http://en.wikipedia.org/wiki/List_of_social_networking_websites.
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